Tips and a warning
Directory watchlist
Your own page: ideally, your business listing should be on its own page - no point in sharing it with others.
Correct URL: mouse-over link to your site and look at the status bar - if you don't see your website address, avoid unless it's a quality website.
no-follow: examine the source code of a company's listing and find the link. If, within the code surrounding the link, you see rel="nofollow", avoid.
Quality: is the directory genuinely useful? Easy to navigate? You get the drift.
Over time I've been watching the rise of directory websites targeting the pockets of Domestic Energy Assessors.
Few are worthwhile.
Most are truly, pathetically, amateur and have absolutely no interest in anything other than lightening your pocket.
Some of you unwittingly help in their pursuits too, by linking to them from your own sites.
Some DEA directory websites go out of their way to spam DEA forums under a pseudonym, pretending to recommend directories they don't own.
Blagging it
And then, when they lure enough of you into their databases for free - just enough to fake popularity - they try and blag others into buying it (and your details):
this directory has currently 200 niche members that have had a free ride for now. soon i will be charging a fee for their entry. this will be possible due to the fact they all get work from my site at a rate of £150 a time.
UK Niche Directory [Update (20/01/09): the domain in question has seemingly been sold, I've just discovered, so the page has now gone.]
£150?!
Not even back in December (when that was posted) were DEAs getting that!
Dodging ads
Do yourself a favour, though: if the directory you are considering involves dodging Google Ads with your mouse, displays entries below-the-fold (have to scroll-down before seeing results) and has content similar to this (real example):
EPCs & HIPs An Energy Performance Certificate is the most basic 'required' affidavit in a Home Information Pack or HIPs. Included in the HIP as a key part of Government's action to help make Britain have a greener property market, EPCs have really increased the speed the buying/selling process, making this section faster.
...then hit the back button.
(The above is a classic example of template text ('prolly ripped from another site) which has been rewritten many times by software replacing certain words with synonyms during each rewrite)
PS... make sure you're included on my directory (it's free, see the freakin' big green button down below), and don't forget to throw us a link too - it'll help bury the dodgy sites.
Tags: dea-marketing
Posts: 2
Reply #3 on : Fri March 06, 2009, 21:07:56
Posts: 2
Reply #1 on : Tue February 24, 2009, 19:43:43